What is most effective, a blogger or vlogger?  According to Cisco’s Visual Networking Index forecast, online video isn’t just growing fast, it is downright exploding.

Cisco’s data-heavy report on how we all spend our time and bandwidth, points to social networking as the world’s most popular type of consumer service, with 1.2 billion users worldwide tweeting, Facebooking and more (that’s 66 percent of residential internet users).  Cisco estimates that this number will grow to 1.73 billion users by 2017, which will represent around 70 percent of the also-growing internet population.

Online video services, on the other hand, had around 1 billion users worldwide in 2012.  Cisco estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide.  That means that in four years, 81 percent of the world’s internet users will also use online video services.  In 2012, that number was at around 58 percent.

All of those video streams will also have a major impact on bandwidth consumption. Cisco estimates that we are going to see 1.4 zettabytes of global end-user IP traffic in 2017.  Here’s the kicker: That’s more IP traffic than the internet saw in all of the 18 years combined, at the release of Cisco’s report.  Here are a few more of their observations and estimates with regards to online video:

  • Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).

  • Mobile video will grow 16-fold from 2012 to 2017, accounting for 66 percent of all mobile data traffic.

  • Internet-to-TV streaming will grow from 1.3 exabytes per month in 2012 to 6.5 exabytes per month in 2017.

  • The number of web-enabled TVs in consumer’s homes will grow from close to 180 million in 2012 to 827 million in 2017.

  • Game consoles will become slightly less important as a way to bring internet video to the TV screen, while dedicated streaming boxes will see the biggest growth.

What if this very blog entry was in video form?  Would it have saved you time?  Would it have illustrated its points more effectively?  Could all this info have harnessed more traffic?

Consider the source.


What is most effective, blogging or vlogging? bit.ly/BreakthruVIDEO-graphy

See Cisco’s Visual Networking Index forecast by visiting: http://bit.ly/11jPFI

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