BREAKTHRU VIDEOgraphy

You have surely heard the phrase “A picture is worth a thousand words”.  The question is, if a picture is worth a thousand words, what is a video worth?  Unlike still images (i.e. photos), video offers movement, which increases engagement…even when there is no audio.  Audio also enhances engagement.  Allow us to illustrate an example for restaurant marketing, where a professional picture is shared via social media.  We will assume the image is a great shot, edited by a pro …

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Online Video Surpassing Social Media

What is most effective, a blogger or vlogger?  According to Cisco’s Visual Networking Index forecast, online video isn’t just growing fast, it is downright exploding. Cisco’s data-heavy report on how we all spend our time and bandwidth, points to social networking as the world’s most popular type of consumer service, with 1.2 billion users worldwide tweeting, Facebooking and more (that’s 66 percent of residential internet users).  Cisco estimates that this number will grow to 1.73 billion users by 2017, which …

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